As we all know, the iPhone is well-known in the world and is by far the most successful digital product. The iPhone in the Jobs era is selling well worldwide. The single-unit sales of the iPhone6s series at its peak even exceeded 200 million units, which is almost impossible to beat by friends. ! The launch of each generation of Apple’s iPhone can be called the “Spring Festival Gala” of the digital world, and this year’s iPhone 12 is no exception, especially after joining the dual-mode 5G network, its selling point is even stronger.
As Apple’s first-generation 5G mobile phone, the iPhone 12 series is unsurprisingly popular.
At present, under Apple’s strict channel control, among the two models that have been sold, the sales of the iPhone 12 have basically returned to normal status, and the iPhone 12 Pro can still be purchased at a price increase-in the hot sales state, Both of them are out of stock in related channels to varying degrees, and the iPhone 12 Pro is even worse.
After strictly controlling the flow of offline goods to e-commerce platforms, what is the current price of the new iPhone 12 series?
Judging from the quotations of Huaqiangbei merchants, most of the iPhone 12 models have fallen below the official website price, whether it is licensed or parallel products. The highest price reduction is the 64G red version. The cheapest quotation is 520 cheaper than the official website price. Yuan, on-site merchants said that the 64G and 128G versions of the iPhone 12 have the largest price cuts.
Compared with the iPhone 12 part of the channels that have fallen below the issue price, the sales of the iPhone 12 Pro are very hot. The current Huaqiangbei spot still needs to increase by more than 1,000 yuan. In the words of the merchant, it is “one price per day”, and the larger the memory, the more scarce the model. Many dealers asked about the inventory of iPhone 12 pro256G and 512G, but the wholesalers almost all said they were out of stock.
However, although there are many factors involved, the final decision on the market is probably the relationship between supply and demand.
In the consumer market, the relationship between supply and demand is the cause of the price difference. When the iPhone 12 was first released, due to limited stocks, demand exceeded supply and demand, the natural initiative was in the hands of the supply side, so these scalpers are good, channel Businessmen have the courage and capital to raise prices.
But in fact, everyone knows that there is not much time left for the supplier to increase prices. The scalpers only expected one month, but they did not expect it to be so fast. Because the iPhone 12 series will definitely be stocked this year, the imbalance between supply and demand is mainly caused by insufficient stocking in the first batch, but it does not mean that it will always be out of stock. After all, Apple’s A14 chip has sufficient reserves, and 8000w of reserves is unlikely to cause iPhone12 to be out of stock on the market.
In addition, after the release of Huawei Mate40 series, there is no harm without comparison, and the weakness of iPhone 12 is exposed. If you say “out of stock”, it must be that Huawei Mate40 is even more out of stock, so the Huawei Mate40 series is definitely harder to grab than iPhone12. After all, the Kirin 9000 chip is only 1000w in total, and it is likely that the P50 will need to be used next year, because the stock of Huawei Mate40 series mobile phones is definitely not high.
So will the sales of the iPhone 12 series slump? But in Apple CEO Cook’s view, this is not the case. At the earnings conference these days, Cook said that the iPhone 12 series is selling well, and the next few weeks will be very optimistic.
In addition, the iPhone 12 just released last month performed very well. A large number of consumers were deeply interested in Apple’s first 5G iPhone, and some channel vendors even appeared to be empty on the day.
Cook’s words are not unreasonable. New iPhone products are generally released in September, and they tend to attract a large number of users to buy. This year’s iPhone 12 series was postponed to release, and there was less stimulation of new products on the shelves, and the sales data was naturally less than last year. To judge whether the iPhone will sell well in China, we still need to wait for Apple’s 2021 fiscal first quarter financial report analysis.
In addition, in the financial report released by Apple, the total net revenue in the Q4 fiscal quarter was 64.698 billion U.S. dollars, an increase of 1% from the 64.04 billion U.S. dollars in the same period last year; the net profit was 12.673 billion U.S. dollars, a decrease of 8% from the 13.686 billion U.S. dollars in the same period last year. .
In Apple’s fourth fiscal quarter, revenue in Greater China was US$7.946 billion, a 28% decrease from US$11.134 billion in the same period last year.
However, Apple’s revenue and profit in the Q4 fiscal quarter are not very attractive, mainly because the iPhone 12 was released one month late this year, which caused the first wave of new product performance to not be counted in the Q4 fiscal season, so the sales of the iPhone 12 series will go to the next Only the fiscal quarter report can be seen.
In addition, it’s worth mentioning today that Apple released four new models this year. In addition to the two already on the market, the iPhone 12 Mini and iPhone 12 Pro Max will not be officially released until November, and the market will inevitably come on sale again. Fluctuated.
By the way, after Apple and Huawei launched their latest flagship 5G smartphones in October, this year’s global smartphone sales competition has entered a “decisive stage.” The latest research report of the consulting company “Strategic Analysis” shows that with the arrival of the Christmas shopping season, Apple’s iPhone 12 sales are expected to achieve good results, which is expected to help Apple surpass Samsung and Huawei in the second half of this year to become the world’s number one 5G smartphone by revenue Brand. In the first half of this year, the total revenue of the global 5G smartphone industry reached a record $34 billion, with Samsung and Huawei occupying the top two positions. Samsung Galaxy S20+5G is the world’s highest-selling 5G smartphone in the first half of this year, while Huawei’s P40 Pro 5G and Mate 30 5G rank fourth and fifth respectively.
Earlier, the news circulating on the Internet that Apple imposed a fine of 400,000 yuan per unit for random supply of e-commerce channels. As the iPhone 12 capacity increases, these regulations will gradually be released in the future so that it can be sold better. Cell phone.
Of course, if you want to use iPhone 12 earlier, you will get relatively few discounts. If you are not in a hurry, you can wait for a wave of big events. After all, e-commerce platforms will have a wave of performance at the end of the year.
Finally, the same sentence, buy early to enjoy, buy late to buy discounts, what do you think?