It took only a week for the iPhone 12 to fall below the launch price of a device. This is the industry and media reports on the iPhone 12 break. In fact, it was only the iPhone 12 that broke. The iPhone 12 Pro is still hard to find. It’s just that the price increase is not as severe as it was then.
This is not for Apple. The popularity of iPhone 12 and iPhone 12 mini seems to be far less than that of iPhone 12 Pro, which can also be seen from the supply. The iPhone 12 Pro still has room for a price increase of around 1,000 yuan. The price of the iPhone 12 series in Apple’s official flagship store on e-commerce platforms such as JD.com and Suning is still the same as the official website.
In the words of some channel vendors, compared to the iPhone 12 and iPhone 12 mini, the iPhone 12 Pro series has a longer supply time, which gives them more room for speculation and price increases.
Currently, Apple’s official website shows that although the iPhone 12 Pro series still accepts users’ pre-orders, the delivery time is 3-4 weeks later. That is to say, if the full payment is now paid, the fastest way to get the phone will be mid-December. It’s late, and there is at least one month to wait.
In response to such a shortage, Apple admits that the iPhone 12 series is now very difficult to produce, while the Pro series is more difficult to produce. When they can solve the problem of supply difficulties, they are still unclear.
Compared with the iPhone 12 Pro series, the supply of iPhone 12 and iPhone 12 mini is much better. Of course, this is also directly related to the lack of user choice. At present, the two phones are officially 5-7 or 5-7 after the order is placed. Shipped in 7-10 working days.
In addition, it is understood that China Mobile, China Unicom, and China Telecom have launched different discount packages for contract machines. For example, if users apply for 199 yuan orange installment through Beijing Telecom, they can enjoy a discount of 1170 yuan when buying any iPhone 12 series mobile phone.
Regarding the iPhone 12 falling below the issue price, it mainly refers to the fact that the channel provider’s quotation is lower than the official website quotation. The so-called “below the issue price” does not mean that consumers have a small purchase demand for the iPhone 12. Regarding this matter, some analysts bluntly said that there are two main reasons for the lower than the public price. One is sufficient supply, fierce competition, and dealers give profits; the other is subsidies from telecom operators.
By the way, the latest research report released by Strategy Analytics pointed out that Apple’s iPhone 12 is expected to become the world’s best-selling 5G smartphone model in the second half of 2020.
In addition, it is worth mentioning today that, generally speaking, when a new machine is first launched, the inventory is relatively tight and the demand is relatively large, so the quotations of channel vendors are often higher than those on the official website. Therefore, affected by the relationship between supply and demand, the quotations of channel providers are changing almost every day. In all fairness, with the passage of time, the phenomenon of high-priced purchases will gradually disappear, and price reductions will happen sooner or later, but this year, affected by the epidemic, high-priced purchases may take longer.
Some people say that there are more or less problems with the first batch of new products, so that everyone can buy the second batch and the third batch and wait as long as possible, not to mention that such a price and price increase are not acceptable to ordinary consumers. of.
It’s a pity that every year consumers want to buy the first iPhone because they like it, so they don’t care about price increases and various rumors from the outside world. They only buy in stock for the first time, which is their ultimate goal. .
The scalpers are squatting in directly-operated stores and keeping in front of the computers. Perhaps they have prevented many consumers who really want to buy goods at the original price, but they don’t know that Apple’s advertising effect has risen again because of these scalpers. It seems that Apple still They should be thanked.
In addition, Mingmei will take you to review that the iPhone 12 and iPhone 12 Pro both use a 6.1-inch super retina XDR display, the iPhone 12 mini uses a 5.4-inch screen, and the iPhone 12 Pro Max uses a 6.7-inch screen with A14 bionic chip. , Using super ceramic crystal panel, with 4 times the anti-drop ability, staying under 6 meters deep underwater for up to 30 minutes, and compatible with MagSafe magnetic accessories and wireless chargers.
In addition, the iPhone 12 uses an aviation-grade aluminum metal frame, Dolby Vision HDR video recording up to 30 fps, and has a 2x optical zoom range.
iPhone 12 Pro uses a surgical grade stainless steel frame, Dolby Vision HDR video recording up to 60 fps, with 4x optical zoom range. Its lidar scanner can achieve night mode portraits, faster autofocus in low-light environments, and a better augmented reality experience.
Well, Mingmei has also started the iPhone 12 for a while. Generally speaking, this year’s iPhone 12 still brings a lot of surprises. It has a thin and light appearance, performance, and photography are sufficient for most ordinary users, and the price is relatively cheap. Therefore, it is likely to become the main force for shipments of the iPhone 12 series this year.
Daily photos of the iPhone 12 are accurately focused, and the details of double-clicking to zoom in are still very clear, and the color reproduction is accurate, which reflects Apple’s ability in camera adjustment. Night shots can really be regarded as a surprise, even in very dark conditions, they can still take clear photos, making up for the weaknesses of the previous products.
Support for 5G network, coupled with the consistent excellent system, so that this generation of iPhone can be used for a long time. If you are a loyal user of Apple products, then iPhone12 is definitely a user who is still using iPhone 6/7/8 products The best choice for replacement.
Of course, in Mingmei’s opinion, it’s not surprising that the iPhone 12 Pro sold hot in the early stages of the market. After all, most of the users who started the first model were old-fashioned fans. For them, the higher-end iPhone 12 Pro is more attractive. . The industry also maintains an optimistic attitude towards iPhone 12 sales. According to forecasts, the iPhone 12 series will top the global mobile phone rankings, with sales exceeding 200 million units in 2021.
Finally, I would like to remind you that the iPhone 12 Pro Max and iPhone 12 mini will go on sale on November 13, when the major e-commerce platforms should release part of the supply again. Those who have not grabbed it may wish to wait for a while.