Apple’s Double Eleven Conference: It will change the world again!

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Strictly speaking, on November 11th this morning, when most people were immersed in the happiness of “Double Eleven”, Apple quietly held its third press conference this fall. The protagonists of the September conference are iPads and smart wearable devices, in October it is the iPhone 12 series, and in November it is finally time for the Mac series to be the protagonists.


This conference released three series of Mac computers-MacBook Air, MacBook Pro and Mac mini series. The common feature of these three products is that they are equipped with Apple’s self-developed M1 chip based on the ARM architecture for the first time, and the M1 chip has become the biggest highlight of this conference.

This chip, named M1, uses an advanced 5nm process technology, encapsulates nearly 16 billion transistors, and integrates CPU, GPU, NPU (Neural Network Engine) and other components.

The Apple M1 with a built-in eight-core CPU has enough capacity to improve computer graphics processing performance. It can run nearly 25,000 threads at the same time, allowing the operator to play multiple 4K videos, and smoothly complete complex 3D scene rendering.

In addition, it has four high-performance large cores and four high-performance small cores, and it can also change the working state according to the performance requirements of the work to ensure stable output. Apple claims that the new MacBook Air with M1 runs faster than 98% of PC notebooks sold last year, with an energy efficiency ratio of up to 3 times. In terms of price, the starting price of the 13-inch Macbook Air is set at 7999 yuan, while the starting prices of the MacBook Pro and Mac mini are set at 9999 yuan and 5299 yuan, respectively.


Today, by the way, self-developed chips are nothing new to giant Apple. In fact, the iPhone, iPad, Apple Watch, etc. have long used Apple’s own chips, and only the Mac series are left with a big “Intel” logo still printed on the chips. This has also become the last missing corner in Apple’s chip “empire”. And the existence of this missing corner makes Apple “subject to others” to a certain extent. In recent years, Intel has slowed down the pace of chip improvement, and even experienced shortages.

Analysts pointed out that, for Apple, which has always pursued a balance between performance and power consumption, turning Mac computers to the same ARM architecture as the iPhone chip will help open up the entire product line of iPhone, iPad, and Mac notebooks. Hold greater initiative in future new product releases.

In the foreseeable future, ARM Mac will definitely be ecologically integrated with the current mobile iOS. In the future, applications running on iOS and newly created applications by developers will be able to run on both iOS and macOS without secondary debugging. The PC and mobile terminals will become blurred, and the two will be completely unified. At that time, Apple will even release a unified system, from then on all Apple devices will use a unified operating system.

Looking further into the future, Apple does not need to follow Intel’s iteration cycle to release new Mac products. At the same time, since it no longer needs to maintain the patented technology cost of the x86 architecture, the chip only needs foundry costs, and the overall cost of Mac equipment will be further reduced.

It can be said that the M1 chip is undoubtedly the protagonist of the entire conference. At the same time, we have also seen the performance improvement of products based on the M1 chip. The M1 chip is only the first step taken by Apple. In the future, we will have a more mature Apple ecosystem and more Convenient operating environment. And there will be new products in the coming December.


This is not the latest news from John Prosser, who has repeatedly reported about new Apple products, said that Apple is planning to hold another event in December, otherwise we may have to wait until next year to welcome AirTag. It is reported that Apple hinted at AirTag technology in the iOS 13 code last summer. If it goes well, it is expected to be released with iOS 14.3.

In addition, it is worth mentioning today that when new technologies emerge, Apple’s practice has always been to wait for the technology to become mature before using it, rather than being the first company to use the technology. In the past two years, other competitors have been trying high-end foldable screen phones, but Apple has been slow. But the good news is that the latest information shows that Apple may not be far from launching a foldable phone. The new news points out that the company may launch this kind of smartphone with a unique shape in 2022. According to the news, the phone will not only remove the bangs, but will also be equipped with 256GB of internal storage space and 8GB of internal memory, with a starting price of US$1499 (about 9887 yuan).

Israeli media quoted reports from “reliable sources” that Apple may launch a foldable iPhone as early as November 2022. Earlier news said that Apple is testing foldable screens. The company may have purchased foldable screens from Samsung. After purchasing these screens, Apple did not rush to release foldable phones, but first conducted quality tests on them. It is still unclear which display technology Apple will use on the foldable iPhone. If everything goes according to plan, it may take three to four years to switch to microLED.

Apple’s entry into the foldable iPhone may have already begun. In early October of this year, Apple was exposed to apply for a patent for a foldable smartphone with an “automatic repair” function to repair screen dents or scratches caused by daily wear and tear. It is reported that this patent application was filed as early as January this year.

According to a research report released earlier by Strategy Analytics, global shipments of foldable smartphones will reach 100 million units in 2025.

In addition, looking back at the previous One More Thing, almost every one of them is a product of great significance to Apple’s future. In 2017, One More Thing is a full-screen iPhone X, which represents the design concept of the iPhone in recent years. ; In 2006, One More Thing is a MacBook Pro equipped with Intel processors, marking the beginning of Apple’s transition from Power to x86 architecture and the beginning of the alliance with Intel.

Today, Apple’s One More Thing, the three new Mac products equipped with the self-developed Apple M1 chip, symbolizes the 36-year-old Mac series and begins another new chapter.

I believe that there are apple fans who have been paying attention to Mingmei Infinity until now. There is a joke in the technology digital circle called “Technology is based on changing the shell”. It is a lot of “changing soup, not changing medicine” products on the market. However, this time Apple did the opposite, replacing the core chip, which is actually an essential change.

The performance has been improved several times, and the long-term progress in battery life is just the changes brought about by the new MacBook equipped with the M1 chip. The perception is strong and the improvement is great. For Apple’s entire ecological significance, its importance is even greater than that of the iPhone 12 series.

In terms of the entire ecology, Apple has finally fully opened up the mobile and desktop application ecology. iOS applications will be able to run on Mac products almost without obstacles, but this is at the expense of Intel and the entire x86 camp. It’s not too heavy.

Finally, what Mingmei Wuxian wants to say is: given that the iPhone, services, and Mac are Apple’s three major sources of revenue, their successive new and upgrades are a big plus. It will not only keep Apple’s short-term performance growing steadily, but also the future imagination. Open completely. In fact, the products are disappointing and the company’s future can be expected. Isn’t this the consistent impression left by Apple under the leadership of Cook? After all, Cook is Cook, not the next Jobs.

Perhaps, Apple has opened three conferences in a row, which makes you think there are so many Cook plays, but they are all good plays, and the good plays are pleasing to the eye. Among them, the October and November press conferences returned to the show and there was nothing wrong with it. Winning in the present and winning in the future, a more tense and explosive Apple is coming to the front.

Of course, this is the work that Apple has been doing since the Steve Jobs era and has finally been completed. Although the conference is short, the significance is far-reaching. This should be the hardware that really has long-term significance for Apple in the Cook era. It is not a product like AirPods, but an epoch-making design like the A series on the iPhone. This also marks that Cook has completely connected Apple’s ecosystem, which also means that Apple will usher in a wave of product peaks, and there should be more new product releases next year.


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