Although iPhone 12 is negative, its sales are still strong!

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iPhone 12

The iPhone 12 has been officially on the market for more than a month. As Apple’s first 5G mobile phone, Apple has put a lot of effort on the iPhone 12 series of mobile phones.

iPhone 12

For example, iPhone 12 uses Qualcomm 5G baseband, built-in 5nm A14 chip, and all uses OLED screen. For these three points, compared to iPhone 11, it is a large-scale upgrade.

What’s more, Apple has also adopted a classic design on the iPhone 12, and the appearance has returned to the iPhone 4.

However, after making many upgrades and changes, the starting price of Apple’s iPhone 12 is equivalent to that of iPhone 11, both starting at 5499 yuan, which can be said to be an increase in quantity without price increase.

Also worth mentioning today is that for today’s Apple iPhone, South Korean suppliers are becoming more and more important. Recently, a Nikkei report showed that Korean parts and components accounted for more than 27% of the iPhone 12, while China’s parts and components accounted for less than 5%.

Nikkei analyzed the iPhone 12 dismantling survey released in October by Japanese research company Fomalhaut Technology Solutions. The calculation shows that the cost price of the iPhone 12 is US$373 (about 2449 yuan).

iPhone 12

Among them, South Korea accounted for 27.3% and Japan accounted for 13.2%. Compared with iPhone 11, South Korea increased by 9.1%, while Japan fell by 0.6%. The proportion in the United States is 25.6%, which is 0.2% lower than the previous generation model.

There are two errors in Fomalhau’s algorithm. The first one overestimates the cost of iPhone 12 parts, and the second ignores other costs other than parts, so this is not a reasonable algorithm.

Like most small commodities, iPhone 12 parts are mass produced and purchased in batches, so the cost is reduced by at least half or even more.

This is the same as everyone buying instant noodles. The unit price for a pack is 3 yuan, and for a box, the unit price may only be 2 yuan. If you know the factory price, you will find that Pinduoduo’s things have become more expensive.

Besides, shouldn’t old customers have super VIPs? These parts manufacturers are still waiting for iPhone12 orders to feed them. If the cost is 2460, Cook will not do it either.

Of course, Apple is naturally inseparable from Huawei, and many people like to compare it. Huawei’s latest release is the mate40 series. Regarding the material cost of a single machine, Huawei has not officially announced. However, according to the introduction of Huawei Bruce Lee, the research and development cycle of Mate40 series mobile phones is as long as three years, and the research and development investment alone exceeds 3.7 billion yuan. This does not include the research and development cost of the Kirin 9000 chip, which will be even higher if you count it.

If you have to compare with a stand-alone machine, you can only compare with the P30 Pro released by Huawei last year. According to the disassembly data, the materials of Huawei P30 Pro became 363 US dollars, which is about 2383 yuan. The starting price released at that time was 5488 yuan, and the profit was about 3,000 yuan. If labor, suppliers, etc. are discarded, a mobile phone The net profit is less than 3000. There is a big gap with Apple.

iPhone 12

Therefore, if you only look at the price of mobile phones, Huawei and Apple are actually about the same, but if you count profits, there is still a gap between Huawei and Apple. Take the revenue and profit of Huawei and Apple in the first half of this year as an example. In the first half of this year, Huawei achieved sales revenue of 454 billion yuan and a net profit of 41.7 billion yuan; Apple’s revenue in the first half of the year was 150.1 billion US dollars, equivalent to 1.05 trillion yuan, and net profit Up to 33.4 billion US dollars, equivalent to 233.5 billion yuan. In terms of revenue, Apple is more than double that of Huawei, but its profit is 5 times that of Huawei.

In addition, today, by the way, regarding the iPhone12, the online parameters are already very detailed. Today, Mingmei will chat with you about the iPhone12 experience.

First of all, the iPhone 12 feels very good. This is due to the design of the overall weight of only 164g and the body thickness of 7.4mm. Among the current mainstream models, the body of the iPhone 12 can be described as “lightweight”. It is equipped with a 6.1-inch OLED screen with a screen resolution of 2530*1170. Although it does not have a high refresh rate, it is sufficient for daily games, entertainment, and office. In addition, iPhone12 supports MagSafe magnetic charging technology, plus accessories, to bring users a different wireless fast charging experience.

Secondly, as the most powerful mobile phone in Apple’s history, the A14 processor in the entire iPhone12 series is TSMC’s latest 5nm process. The number of transistors is as high as 11.8 billion, which is about 40% more than the previous generation. The performance is comparable to the previous generation. The ratio has increased by nearly 40%. Moreover, because Apple uses the same Qualcomm baseband as most domestic Android phones, it has significantly improved signal reception compared with the previous generation.

Also, in terms of normal photography, iPhone12, iPhone12Pro, and even iPhone12mini have almost no big difference. Although there are two 12-megapixel cameras, this time the aperture of the main camera has been upgraded to increase the amount of light by about 20%. The quality of photos has been improved, and the night scene shooting effect has also been improved.

In addition, of course, even though Apple has recognized the “green screen door”, it has still failed to provide a practical and effective solution. Therefore, users who buy iPhone 12 series phones can check whether they have been “successful”-iPhone 12 saves the green screen problem detection method, open General, Wallpaper, Static Wallpaper, select pure black, and then adjust the brightness to about half, in the dark View under the environment.

Finally, Mingmei Wuxian wants to say that the reason why iPhone 12 has been exposed to several problems and is focused on is because the sales of iPhone 12 series phones were originally large, and once problems occur, they will be paid attention to by many consumers. At the same time, some netizens said that no matter what mobile phone brand, there have been problems more or less, but this part of the iPhone12 slot has been invisibly enlarged, so it has caused heated discussions. And iPhone12 is a popular mobile phone, so a little disturbance will cause onlookers. Moreover, Apple will generally quickly remedy problems such as bugs, so it will not affect the purchase of iPhone12 by apple fans.


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