Apple boldly tried, iPhone 13 bears the brunt!

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iPhone 13

When the iPhone 12 was just released, there was a saying that “12 is not fragrant and 13 fragrant”, but the actual actions of netizens once again proved that the iPhone 12 is also very fragrant. Apple’s financial report for the first quarter of 2021 shows that thanks to the excellent performance of the iPhone 12, the 57% increase in iPhone sales in the Chinese market is the best proof.

iPhone 13

It’s just that the iPhone 12 has just launched, and the iPhone 13 (and possibly the iPhone 12s) is not far away.

It can be said that Apple has the lowest frequency of launching new phones among all mobile phone manufacturers, but even so, the iPhone 13 will meet with us in more than six months.

Due to the epidemic, the release and time to market of iPhone 12 last year was delayed by 1-2 months compared with previous new iPhones, and this year’s new iPhone will be back on track.

This means that the time interval between the launch of the next-generation iPhone will be shortened, and many parties are also looking forward to the “Thirteen Fragrance”.

During the Spring Festival, foreign sources also exposed some iPhone 13 news.

So, today, the majority of apple fans below will follow the pace of Mingmei’s infinite sharing!

First of all, on the front screen, Apple will use Samsung’s top LTPO display. The high refresh rate that has been widely used in the Android market will appear on the iPhone 13 series. It may support adaptive refresh rate adjustments up to 120Hz, Freesync The blessing of technology is similar to that of MEMC, allowing dynamic pictures to be played clearly and smoothly in a high refresh rate environment.

iPhone 13

As for the price, the price of iPhone 13 may be the same as that of iPhone 12 series, or even lower. Although the iPhone 12 last year was $100 more expensive than the previous iPhone 11 series, it was mainly because the screen was upgraded with an OLED screen and the support of the 5G network increased costs.

In addition, it’s also worth mentioning that Mingmei Unlimited today is reported that BOE has become a supplier of iPhone 12 mobile phones and has begun to supply part of the screen display panel to Apple; and according to the latest news, with BOE’s production process With continuous reforms, BOE will also become the supplier of Apple’s next-generation flagship mobile phone, the iPhone 13. At that time, BOE will officially start supplying mobile phone display panels to Apple on a large scale. After acquiring Apple’s major customer, BOE will no longer have to worry about the order volume in the future. The main reason for BOE being favored by Apple is that BOE’s screen panels are cheap. Compared with Korean screen manufacturers such as Samsung and LG, BOE’s price advantage is very high. Obvious!

It is also well known that the only major screen suppliers for Apple’s iPhone were LG and Samsung, and Samsung was the majority. However, it is reported that BOE entered the iPhone 12 supply chain through Apple’s assessment at the end of last year. It is a legitimate third supplier, and it does not rule out the possibility that BOE will continue to supply screens for the next-generation iPhone.

Of course, BOE’s access to Apple’s supply chain is of great benefit to both parties, but for some consumers, Apple’s use of three panel suppliers is unavoidable. The main reason is that Samsung’s OLED screen technology is the best. The overall performance of BOE and LG’s OLED screens is slightly worse. Some screen-sensitive consumers may only accept iPhones equipped with Samsung OLED screens.

However, because Apple switched to LTPO technology and adopted 120Hz refresh rate on some models, it is expected that the manufacturing technology of the iPhone 13 display will be more difficult.

iPhone 13

Another change of the iPhone 13 is that the battery capacity will be improved, and it will also use MagSafe magnetic suction + wireless charging. There is even news that the iPhone 13 will use a more radical and bold method to directly cancel wired charging. The charging ports on the bottom of the iPhone 13 are all smoothed, leaving only the Mic and speaker openings. In terms of hardware configuration, the iPhone 13 will use the A15 processor, and this processor will also be built with a 5nm process and an integrated 5G chip.

In addition, the rear lens of the iPhone 13 series will adopt an integrated design. Simply put, the lens and the module are on the same horizontal plane, and the color is the same, which is black. The advantage of this is that the overall abruptness of the camera module will be reduced. In addition, the function will also be upgraded. The autofocus function of the ultra-wide-angle lens of the iPhone 13 Pro will be significantly improved, and the lens will be covered with sapphire to reduce the probability of “ghosts” appearing when taking pictures. Not only that, the iPhone 13 series will also add a “celestial body mode”, such as taking pictures against the moon or the starry sky, which is to automatically recognize and then intelligently adjust parameters such as exposure.

The “celestial body mode” function sounds a lot like the moon mode on Huawei phones. I don’t know if Apple will bring some differentiation.

In addition, the iPhone 13 product line is expected to be the same as the iPhone 12 product line. There are four iPhone models in three sizes: 6.1, 5.4 and 6.7 inches. Apple will provide two models, the standard version and the Pro version. It is expected that Pro models will use 120Hz refresh rate, and Apple will bring iPad Pro’s “ProMotion” technology to iPhone for the first time.

In addition, there are sources in the supply chain that Apple has begun to make samples of the iPhone 13 and enter the pre-test.

In general, the current exposure of iPhone 13 is not a lot of information, but Apple’s ability to directly cancel wired charging is also a very bold attempt.

Finally, Mingmei Wuxian wants to say: Although Apple’s reputation has declined in recent years, for example, the iPhone 6S rose gold is seriously peeling off; Apple has slowed down the old iPhone through system updates, thereby forcing users to buy new phones. The iPhone Battery Gate incident, etc., but the overall reputation and rank did not drop significantly. Therefore, as long as any product has a slight bright spot, it is likely to have an explosion.

For domestic manufacturers such as Huami OV, what they need to learn from Apple is that in addition to products and marketing, how to maintain their own brand and reputation is also a highlight. As long as most users can retain brand loyalty, products After the replacement, naturally there is no need to worry about sales.

In this regard, if you have anything to say about the latest exposure of Apple’s iPhone 13 that Mingmei shared today, please leave a message in the comment area to Mingmei to participate in the discussion!